Company Branding Guide

Brand Name

 

The official name of the company is The Heart of Confidence, LLC In print and digital publications, the company may be refered to as, “The Heart of Confidence.” 

Tagline/Slogan/Value Proposition

 

N/A

Purpose

 

Help women build inner confidence so that they can know their worth, connect with their heart, and create a positive impact on humanity. 

To help women build confidence, connect with their inner truth, and live happy and fulfilling lives which creates a positive impact for generations.

Vision

 

That we live in a world where violence isn’t tolerated.

That women know who they are and love themselves. 

That the world is full of confident women raising confident kids. 

I believe in a world where violence isn’t tolerated and is full of confident women raising confident kids. 

I seek a world where women are 100% unapologetic about speaking their truth.

Mission

 

Our mission is to…

  • Have 500 women in monthly membership.
  • Publish second book and reach Amazon best-seller status.
  • Have 12 consistent coaching clients for a year.
  • Comfortably donate $10,000 to organizations who help victims of crime.

Values

 

  • Help others rise.
  • Every action from within.
  • Take perfectly imperfect action.
  • Practice what we preach.

Color Palette

The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.

HEX

#E9DFD8

CMYK

0, 4, 7, 9

RGB

233, 223, 216

HEX

#9F4F36

CMYK

0, 50, 66, 38

RGB

159, 79, 54

HEX

#1C575A

CMYK

69, 3, 0, 65

RGB

28, 87, 90

HEX

#BC8559

CMYK

0, 29, 53, 26

RGB

188, 133, 89

HEX

#A0B4A6

CMYK

11, 0, 8, 29

RGB

160, 180, 166

Color Usage

For any designs when a background color is needed, first use #F0EBE6. The next best choice for a background color is #46D132 followed by #11443E and #007C6A. #261F17 should be used sparingly as an accent color or for icons.

 

 

 

color usage chart

Light Background Typography

Paragraph – Light

Font: Roboto

Font Size: 16pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Noto Serif

Font Size: 36pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 2 – Light

Font: Noto Serif

Font Size: 28pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 3 – Light

Font: Noto Serif

Font Size: 22pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

 

Heading 4 – Light

Font: Noto Serif

Font Size: 18pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

 

Dark Background Typography

Paragraph – Light

Font: Roboto

Font Size: 16pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Noto Serif

Font Size: 36pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 2 – Light

Font: Noto Serif

Font Size: 28pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 3 – Light

Font: Noto Serif

Font Size: 22pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

 

Heading 4 – Light

Font: Noto Serif

Font Size: 18pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

 

Typography Color Selection

Use Dark Text

Use Light Text

Use Light Text

Use Light Text

Use Dark Text

Logo Usage

 

How to Use Our Logo

Use the logo on a white background if possible.

If not using a white background, use #46D132.

How Not to Use Our Logo

Do not use against a dark background or the color #261F17.

Themes & Imagery

 

Leaves should be used in designs where possible. The leaves should be in the brand colors. Offset blocks of color behind photos and text are appropriate for the brand. Any social media posts should include the brand name, logo, and/or website.

Font Files

The font files for all typography may be downloaded by clicking the button below.

Brand Worksheets

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