Company Branding Guide
Brand Name
The official name of the company is The Heart of Confidence, LLC In print and digital publications, the company may be refered to as, “The Heart of Confidence.”Â
Tagline/Slogan/Value Proposition
N/A
Purpose
Help women build inner confidence so that they can know their worth, connect with their heart, and create a positive impact on humanity.Â
To help women build confidence, connect with their inner truth, and live happy and fulfilling lives which creates a positive impact for generations.
Vision
That we live in a world where violence isn’t tolerated.
That women know who they are and love themselves.Â
That the world is full of confident women raising confident kids.Â
I believe in a world where violence isn’t tolerated and is full of confident women raising confident kids.Â
I seek a world where women are 100% unapologetic about speaking their truth.
Mission
Our mission is to…
- Have 500 women in monthly membership.
- Publish second book and reach Amazon best-seller status.
- Have 12 consistent coaching clients for a year.
- Comfortably donate $10,000 to organizations who help victims of crime.
Values
- Help others rise.
- Every action from within.
- Take perfectly imperfect action.
- Practice what we preach.
Color Palette
The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.
HEX
#E9DFD8
CMYK
0, 4, 7, 9
RGB
233, 223, 216
HEX
#9F4F36
CMYK
0, 50, 66, 38
RGB
159, 79, 54
HEX
#1C575A
CMYK
69, 3, 0, 65
RGB
28, 87, 90
HEX
#BC8559
CMYK
0, 29, 53, 26
RGB
188, 133, 89
HEX
#A0B4A6
CMYK
11, 0, 8, 29
RGB
160, 180, 166
Color Usage
For any designs when a background color is needed, first use #F0EBE6. The next best choice for a background color is #46D132 followed by #11443E and #007C6A. #261F17 should be used sparingly as an accent color or for icons.
Light Background Typography
Paragraph – Light
Font: Roboto
Font Size: 16pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Noto Serif
Font Size: 36pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Noto Serif
Font Size: 28pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Noto Serif
Font Size: 22pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Noto Serif
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Dark Background Typography
Paragraph – Light
Font: Roboto
Font Size: 16pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Noto Serif
Font Size: 36pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Noto Serif
Font Size: 28pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Noto Serif
Font Size: 22pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Noto Serif
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Typography Color Selection
Use Dark Text
Use Light Text
Use Light Text
Use Light Text
Use Dark Text
Logo Usage
How to Use Our Logo
Use the logo on a white background if possible.
If not using a white background, use #46D132.
How Not to Use Our Logo
Do not use against a dark background or the color #261F17.
Themes & Imagery
Leaves should be used in designs where possible. The leaves should be in the brand colors. Offset blocks of color behind photos and text are appropriate for the brand. Any social media posts should include the brand name, logo, and/or website.
Font Files
The font files for all typography may be downloaded by clicking the button below.
